All posts in “Event Management”

Celebrating 100 Years of Contour

In celebration of 100 years of the Coca-Cola contour bottle, 3 Degrees were engaged to produce a montage of events to help celebrate this key milestone. Melbourne’s renowned AFL Grand Final weekend acted as a pillar for the celebrations, complimented by a series of custom designed experiences for more than 400 guests from across Australia.

The 3 Degrees design team were also entrusted to create an event brand identity which combined iconic Coca-Cola imagery with AFL and the MCG. This was used across various branded applications including custom bottle wraps, invitations and large scale digital animations.

Piccola Launch Aperitivo #PeroniStyle

As part of a series of initiatives to help welcome the new Peroni Piccola to Australia, we hosted an aperitivo for media and key customers at a stunning Sydney Harbour-side private residence. Guests were transferred to the home by a fleet of timber speedboats and basked in the afternoon sun by the crystal blue water.

The event toasted to the natural beauty of spending life by the sea with Italian style, indulging in freshly shucked oysters, hand selected charcuterie and ice chilled Peroni Piccola’s.

Guests included editors and publishers from almost every major Australian lifestyle publication, leading online platforms and other special friends of the brand.

The afternoon was a true testament to Peroni’s Italian flair and heritage, celebrating a milestone in the brand’s craftsmanship.


3 Degrees was appointed by Italian beer brand, Peroni Nastro Azzurro, to leverage Peroni’s sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA) and drive PR outcomes for the brand.  Although multiple Peroni activations took place during the week, the PR strategy centred around the execution of an intimate dinner party.

Hosting an exclusive group of media, celebrities and fashion influencers, the dinner party celebrated Peroni’s association with MBFWA and welcomed Peroni’s global ambassador, Antonio Berardi, to Australia.  Berardi, a Milan-based fashion designer whose brand is a regular feature on red carpets around the world, has enjoyed a long-term ambassadorship with Peroni, sharing the values of Italian style and craftsmanship. Naturally, the event took on the Italian style of both brands with Pendolino restaurant designing a tailored menu and contemporary Italian furnishings provided by Space Furniture. Guests of the event included magazine editors, fashion blogger Nicole Warne, model Shanina Shaik, the Stenmark twins and other friends of Peroni.

Through a number of feature articles secured and published prior to the Milan-based designer’s arrival, anticipation and excitement was built around his visit, with Antonio positioned as Peroni’s exclusive international guest.  Peroni’s key message of ‘bringing style to the world of beer’ formed the crux of the editorial procurement strategy.  3 Degrees successfully pitched feature stories to a targeted group of desired media outlets and achieved coverage in Sunday Style (Sunday Herald Sun & Sunday Telegraph), Vogue Australia, RUSSH, The Australian, D’MARGE, Harper’s BAZAAR, ELLE and more.

Event catering


We’ve run more than 100 events in the last 12 months and continue to work on some amazing quality and unique creative concepts, none more delicious than the food aspect though! Our Event Head, Anna Shaw and her team have built up a reputation amongst the culinary elite as master chef event catering consultants (there aren’t many chefs, restaurants, or produce suppliers that we haven’t worked with now).

Anna has many talents, but her passion for food integration has shone through during her time at 3 Degrees, rewarding our faithful clients with a faultless integration of food celebrity and fine produce sourcing – its an art incorporating food integrity and celebrity on the ground to deliver consistent quality to the overall event experience, so give us a call if you need any advice because we have the experience and the relationships for you to leverage.


The Members Dining Room at the iconic Melbourne Cricket Ground was the setting for the annual VECCI President’s Dinner at which 250 government, member and VIP guests were hosted. The venue created a perfect backdrop for special guests Sir Vivian Richards, Michael Holding and Joel Garner – cricketing legends collectively known as the Calypso Kings.

The journey commenced with welcome drinks in the Dining Room foyer and was followed by a beautiful three course menu designed for the event by celebrated Melbourne Restaurant Il Bacaro.

Formalities included an address by VECCI President Peter McMullin and a message from VECCI Chief Executive Mark Stone.

Special guests joined facilitator Tim Lane on stage for an intimate interview about their illustrious cricketing careers. The popularity of these guests was apparent during the official signing and photo opportunity session.

To end the evening guests were treated to a personal farewell that included petite flower posies gifted to guests as they exited.

The result was a truly memorable evening.


We were honoured to be asked to work with The Royal Agricultural Society of Victoria’s epicure team on The Royal Melbourne Wine Awards. It is Australia’s largest and most prestigious wine awards; recognised by wine producers as an important competition in benchmarking their produce.

A record number of guests attended this year’s annual Royal Melbourne Wine Awards Presentation Dinner as part of Melbourne Wine Week. The prestigious dinner component of Wine Week (pictured above) gave us an opportunity to showcase the very best of wine and food, with an art deco inspired event theme.

A special thanks to Riedel, Pei Modern and of course James Halliday for helping to make this event a meaningful occasion for all who attended.

Australian Open


More than 600,000 people walked through the gates of Melbourne Park for this year’s Australian Open and while the international stars of tennis battled it out on court, festivities continued around the clock, no more so than on Grand Slam Oval. This buzzing atmosphere was the setting for 3 Degrees’ latest sponsorship activation – the Coca-Cola Frozen Coke Zone.

Working with Coca-Cola Amatil’s marketing team, 3 Degrees have been busy designing and activating a temporary POS build for the major FMCG brand as part of their sponsorship of the 2013 event. The activation was designed to operate on multiple levels (part retail, part brand activity), hence form and function played equal roles.

The brief was dictated by strict procedures in addition to Coca-Cola Amatil’s brand guidelines and finally the necessity to re-use the structure at multiple sites. The result was a compact, multi-dimensional, branded igloo that can be flat-packed for storage until the need to reassemble.


We managed another successful Business Leader Luncheon for top-tier law firm Cornwall Stodart, hosted by Managing Partner Michelle McLean and Chairman John Hutchings.  This week, we welcomed business leader Mohan Jesudason, former Managing Director Gaming and Group Marketing at Tabcorp Holdings.  Mohan shared his business philosophies, strategies on managing people, and his fascinating journey transitioning between different industries.

This series of events offers Cornwall Stodart a platform for partners to develop relationships with prospective clients, as well as strengthen bonds with existing stakeholders in a professional and relaxed environment.


Over 500,000 attended the Royal Melbourne Show this year and the interest generated in the specialised epicure pavilion, “Taste of Victoria”, was outstanding. Proud supporting sponsor Mitchelton Winery chose to leverage their sponsorship activation with a custom POS build for brand engagement and sampling.

The 3 Degrees Events team worked with Mitchelton Winery to ensure the activation space reflected their rebrand and promoted newly renovated event spaces, including the Muse Restaurant. The activation was designed to operate on multiple levels (part retail, part brand activity) and also included a unique brand experience and prize for targeted data capture.

Located only 90 minutes from Melbourne on the banks of the mighty Goulburn River; Mitchelton Winery is a picturesque and inspiring setting for your next special event.


We were thrilled to have our favourite specialty grocer Thomas Dux on board at the Royal Melbourne Show for their first-ever sponsorship of the iconic Victorian event. Activating inside the new Tastes of Victoria Pavilion, Thomas Dux sampled and showcased their favourite Victorian products, such as Kyneton’s Piper Street Food Co. specialising in charcuterie, delicious gourmet goods from Il Migliore, and decadent chocolates from Koko Black.

As part of their involvement in the Show, Thomas Dux were also a proud sponsor of the prestigious Royal Melbourne Fine Food Awards’ Delicatessen Category, awarding Champion Delicatessen, Smallgoods and Uncooked Sausage.

The 3 Degrees PR team helped Thomas Dux leverage their sponsorship of the Show with a tailored PR plan across traditional forms of media as well as social media.