Set in the picturesque region of Nagambie, Mitchelton Winery is an amazing property with a deep history and a commitment to producing superb regional wines. As such, we jumped at the opportunity to help with redesigning the wineries vintage booklet and accompanying marketing collateral.
We wanted completely consistent product shots so started by reconstructing each wine bottle digitally using the label artwork, a simpler and more economical solution than photography.
We then modified the existing style guide to create a softer, fresher and more modern look, while utilising uncoated paper stocks gave it a raw, natural feel that echoed the brands quality feel and heritage.
The result is a set of collateral that looks quality, natural and totally at home on the vineyard.
We thank Mitchelton Wines for the amazing opportunity to work on such a quality brand.