Over 500,000 attended the Royal Melbourne Show this year and the interest generated in the specialised epicure pavilion, “Taste of Victoria”, was outstanding. Proud supporting sponsor Mitchelton Winery chose to leverage their sponsorship activation with a custom POS build for brand engagement and sampling.

The 3 Degrees Events team worked with Mitchelton Winery to ensure the activation space reflected their rebrand and promoted newly renovated event spaces, including the Muse Restaurant. The activation was designed to operate on multiple levels (part retail, part brand activity) and also included a unique brand experience and prize for targeted data capture.

Located only 90 minutes from Melbourne on the banks of the mighty Goulburn River; Mitchelton Winery is a picturesque and inspiring setting for your next special event.