Our Latest News

#PeroniStyle at the Portsea Polo

It was a pleasure, once again, to have worked with Peroni Nastro Azzurro to help celebrate and leverage its association with the 2016 Portsea Polo. Taking inspiration from Peroni’s latest ‘Vita Al Mare’ campaign, Peroni and 3 Degrees created an Italian experience designed to drive media integration whilst hosting special guests and media partners throughout the Polo weekend.

On the eve of the Polo, Peroni hosted an intimate event, Cinema Peroni in association with Vogue and GQ Australia. Sweeping ocean views at a luxury private residence in Portsea served as the perfect backdrop to welcome Peroni’s special guests that were hosted exclusively for the Polo weekend.

Guests included actors Luke Hemsworth, Isabelle Cornish, Tim Ross, Ben Mingay, Michael Dorman, Xavier Samuel as well as TV presenter Lauren Phillips, Vogue’s Monique Santos and GQ’s Jack Phillips. Italian inspired canapés complimented with Peroni Piccola’s and Peroni Infused cocktails were served to guests upon sunset before venturing  to an outdoor amphitheatre for a screening of ‘The Talented Mr Ripley’, which was filmed on the Italian Riviera.

Celebrating 100 Years of Contour

In celebration of 100 years of the Coca-Cola contour bottle, 3 Degrees were engaged to produce a montage of events to help celebrate this key milestone. Melbourne’s renowned AFL Grand Final weekend acted as a pillar for the celebrations, complimented by a series of custom designed experiences for more than 400 guests from across Australia.

The 3 Degrees design team were also entrusted to create an event brand identity which combined iconic Coca-Cola imagery with AFL and the MCG. This was used across various branded applications including custom bottle wraps, invitations and large scale digital animations.

Piccola Launch Aperitivo #PeroniStyle

As part of a series of initiatives to help welcome the new Peroni Piccola to Australia, we hosted an aperitivo for media and key customers at a stunning Sydney Harbour-side private residence. Guests were transferred to the home by a fleet of timber speedboats and basked in the afternoon sun by the crystal blue water.

The event toasted to the natural beauty of spending life by the sea with Italian style, indulging in freshly shucked oysters, hand selected charcuterie and ice chilled Peroni Piccola’s.

Guests included editors and publishers from almost every major Australian lifestyle publication, leading online platforms and other special friends of the brand.

The afternoon was a true testament to Peroni’s Italian flair and heritage, celebrating a milestone in the brand’s craftsmanship.

The Making of an Ugly Duckling

We loved seeing The Ugly Duckling wine & cocktail bar come to life after almost a year of design and construction. When our design team were asked to create a brand that reflected the meticulous style of a Hecker Guthrie fitout, we gulped and sharpened our pencils.

Perched on the corner, The Ugly Duckling in name and design pays homage to the recent resurrection of Swan Street, Richmond. Drawing on the sophisticated style of the 1920’s and the classic cocktail era, the logo remains sleek and understated, with a touch of golden glamour.

The graphic patterns and contemporary colour palette utilised in the fit-out served as the inspiration for the accompanying background layers throughout the menus, website and additional brand collateral.
The Ugly Duckling wine & cocktail bar is located at 238 Swan Street, Richmond. Open Mon-Thu 5pm-Late, Fri-Sat 3pm-1am, Sun 3pm-Late.

We hope to see you soon for a drink!


Jeffrey Smart’s Iconic ‘Morning Practice, Baia’ Goes Under the Hammer

It’s not very often that a piece of work of this calibre comes onto the scene. Sotheby’s Australia auctioned this significant piece, Jeffrey Smart’s 1969 painting ‘Morning Practice, Baia’ as part of their Important Australia Art auction on 25th August, achieving $671,000 including buyers premium. The work has been prominently showcased in all major books and catalogues on Jeffrey Smart and was described by the artist himself as “one of my best paintings ever”. Generating an incredible amount of media exposure in publications such as The Australian’s WISH magazine, The Australian Financial Review and Business Insider, the oil on canvas features a man practicing with geometry, the crisp light and shadow illuminating the modern walls.

Held in an international private collection for over 40 years, Morning Practice, Baia went under the hammer for the first time in history – a true honour for Sotheby’s Australia. 3 Degrees would like to congratulate Sotheby’s Australia on an incredible result.


Royal Melbourne Fine Foods Awards 2015

The Royal Melbourne Fine Food Awards (RMFFA) is Australia’s premium fine food awards, recognising and promoting excellence in the fine food industry. This acclaimed awards program celebrates the very best boutique producers, regional specialists and fine food manufacturers, with a strong focus on driving global exposure and export opportunities for the winners.

The 2015 RMFFA Presentation Dinner will be held on Thursday 3 September at the prestigious MasterChef Australian Kitchen. Guests will indulge in a 3-course dinner, exclusively designed by Melbourne chef Matt Wilkinson that showcases the award winning produce from this year’s medal and trophy winners. 3 Degrees facilitates the partnerships between the RMFFA and their sponsors, providing businesses with the opportunity to partner with the fine foods industry and enhance promotion of Australian’s finest foods.


3 Degrees were proud to have once again partnered with the highly successful deLUX15 Global Luxury Forum. deLUX15 is Australia’s exclusive forum to focus on domestic and global businesses in the premium and luxury sectors.

This year, our Managing Director David Abela was delighted to be asked by deLUX15 to speak on ‘The Luxury of Social Media’ alongside an impressive panel including Jonathan Pease, Managing Partner of Tongue; Margaret Zhang, Fashion Blogger & Creative Director; and Jess Blanch, Editor & Publisher of RUSSH Magazine. Attendees had the benefit of gaining important insights from the ‘best in class’ business leaders with enormous success. The forum is a platform in which significant issues and opportunities to the premium sector are addressed, as well as visions for the future.


We recently attended the global premiere of Mad Max: Fury Road at the TLC Chinese Theatre in Hollywood. It was a privilege to be part of the global premiere alongside many of the Australians who were instrumental to the success of the franchise. The long-awaited film is the fourth installment in George Miller’s franchise starring Tom Hardy, Charlize Theron, Zoe Kravitz, Nicholas Hoult, Elvis Presley’s granddaughter Riley Keough and international Australian supermodels Megan Gale and Abbey Lee Kershaw. Following the Mad Max: Fury Road screening, an elaborately themed private after party hosted by Warner Bros. invited cast members, attendees and special guests to celebrate the film’s release.


We recently had the opportunity to work with Buro 24/7 Australia for their highly anticipated launch in the Australian market. To help make what was an unforgettable start for the news bureau, Peroni were pleased to assist in celebrations with sponsorship for the evening. Buro 24/7 is a digital culture, lifestyle and fashion news bureau, running in seven regions around the world and founded by social media influencer Miroslava Duma. The backdrop of the Sydney Opera House added to the evening’s grandeurs, hosting VIP guests including leading fashion & lifestyle influences luxury fashion house CEO’s and designers, models, bloggers, stylists and most importantly international special guest and founder of Buro 24/7, Miroslava Duma.



Just as the golden hues of autumn set in, Sotheby’s Australia auctioned a significant natural Australian Yellow Sapphire at its May Important Jewels auction achieving $122,000, including buyer’s premium. Weighing 35.73 carats the ‘Willows’ sapphire was discovered on the Willows field in Central Queensland in 1946 and has been described as ‘unrivalled’ and ‘magnificent’ by the American Gem Laboratory. Drawing attention from across the globe the sale marked the auction of the largest natural yellow sapphire ever offered at auction in Australia. As always it is the utmost pleasure to work with Sotheby’s Australia, undoubtedly Australia’s leading auction house.

To consign works of Arts & Design, Important Art and Important Jewels email Sotheby’s Australia for an appraisal.