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Royal Melbourne Fine Foods Awards 2015

The Royal Melbourne Fine Food Awards (RMFFA) is Australia’s premium fine food awards, recognising and promoting excellence in the fine food industry. This acclaimed awards program celebrates the very best boutique producers, regional specialists and fine food manufacturers, with a strong focus on driving global exposure and export opportunities for the winners.

The 2015 RMFFA Presentation Dinner will be held on Thursday 3 September at the prestigious MasterChef Australian Kitchen. Guests will indulge in a 3-course dinner, exclusively designed by Melbourne chef Matt Wilkinson that showcases the award winning produce from this year’s medal and trophy winners. 3 Degrees facilitates the partnerships between the RMFFA and their sponsors, providing businesses with the opportunity to partner with the fine foods industry and enhance promotion of Australian’s finest foods.

GLOBAL LUXURY BRAND FORUM – DELUX15

3 Degrees were proud to have once again partnered with the highly successful deLUX15 Global Luxury Forum. deLUX15 is Australia’s exclusive forum to focus on domestic and global businesses in the premium and luxury sectors.

This year, our Managing Director David Abela was delighted to be asked by deLUX15 to speak on ‘The Luxury of Social Media’ alongside an impressive panel including Jonathan Pease, Managing Partner of Tongue; Margaret Zhang, Fashion Blogger & Creative Director; and Jess Blanch, Editor & Publisher of RUSSH Magazine. Attendees had the benefit of gaining important insights from the ‘best in class’ business leaders with enormous success. The forum is a platform in which significant issues and opportunities to the premium sector are addressed, as well as visions for the future.

MAD MAX: FURY ROAD PREMIERE IN LA

We recently attended the global premiere of Mad Max: Fury Road at the TLC Chinese Theatre in Hollywood. It was a privilege to be part of the global premiere alongside many of the Australians who were instrumental to the success of the franchise. The long-awaited film is the fourth installment in George Miller’s franchise starring Tom Hardy, Charlize Theron, Zoe Kravitz, Nicholas Hoult, Elvis Presley’s granddaughter Riley Keough and international Australian supermodels Megan Gale and Abbey Lee Kershaw. Following the Mad Max: Fury Road screening, an elaborately themed private after party hosted by Warner Bros. invited cast members, attendees and special guests to celebrate the film’s release.

BURO 24/7 AUSTRALIAN LAUNCH

We recently had the opportunity to work with Buro 24/7 Australia for their highly anticipated launch in the Australian market. To help make what was an unforgettable start for the news bureau, Peroni were pleased to assist in celebrations with sponsorship for the evening. Buro 24/7 is a digital culture, lifestyle and fashion news bureau, running in seven regions around the world and founded by social media influencer Miroslava Duma. The backdrop of the Sydney Opera House added to the evening’s grandeurs, hosting VIP guests including leading fashion & lifestyle influences luxury fashion house CEO’s and designers, models, bloggers, stylists and most importantly international special guest and founder of Buro 24/7, Miroslava Duma.

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RARE AUSTRALIAN SAPPHIRE SPARKLES AT AUCTION

Just as the golden hues of autumn set in, Sotheby’s Australia auctioned a significant natural Australian Yellow Sapphire at its May Important Jewels auction achieving $122,000, including buyer’s premium. Weighing 35.73 carats the ‘Willows’ sapphire was discovered on the Willows field in Central Queensland in 1946 and has been described as ‘unrivalled’ and ‘magnificent’ by the American Gem Laboratory. Drawing attention from across the globe the sale marked the auction of the largest natural yellow sapphire ever offered at auction in Australia. As always it is the utmost pleasure to work with Sotheby’s Australia, undoubtedly Australia’s leading auction house.

To consign works of Arts & Design, Important Art and Important Jewels email Sotheby’s Australia for an appraisal.

MERCEDES-BENZ F1 DRIVER EXPERIENCE WITH NICO ROSBERG

It’s rare that Formula One drivers take time out of their busy schedule in the lead up to a major race. So when Nico Rosberg agreed to take part in a series of short films celebrating the cities in which milestone races are hosted, we couldn’t turn down the offer to be involved. Nico joined McLaren legend David Coulthard for a customised tour around Melbourne that was captured on film, edited and posted live across Mercedes-Benz, AMG, F1 and team sponsor Hugo Boss web platforms within a 24 hour time frame. The journey began at Hugo Boss’ Melbourne flagship store at Crown and finished at Melbourne City Helipad on the Yarra River. 3 Degrees managed all logistics and PR activities within this unique content activation.

This special Mercedes-Benz project is being replicated in Hong Kong, Shanghai, Singapore, Montreal, Monaco, Mexico-City and London.

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LEADING HOTELS OF THE WORLD E-TRAVEL BROCHURE

We were recently approached by Leading Hotels of the World to create a digital travel guide as part of their “Leading Famils” initiative. The purpose was to provide select travel agents with a PDF document detailing the options available for famils at some of their finest hotels and resorts around the world.The document had to be optimised for mobile devices so users could easily browse content on their phone or tablet, yet reflect the exceptional experience they receive at these selected hotels. The end result utilised the brands strong style guide to create a mini luxury travel magazine with stunning imagery and editorial style layouts.

We loved working with Leading Hotels of the World to create a truly unique E-Brochure in which they were delighted to unveil to an exclusive group of clientele.

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PERONI AT THE 2015 PORTSEA POLO

It was a pleasure working with Peroni Nastro Azzurro to help celebrate and leverage its association with the 2015 Portsea Polo. Across a three day activation, a montage of exclusive events were developed to act as a platform for media integration as well as hosting VIP customers and special guests of the Italian lifestyle brand.

To commence the highly anticipated weekend, Peroni and GQ Australia Editor-In-Chief Nick Smith, welcomed guests aboard the Peroni yacht to enjoy an evening of sunset drinks. The main objective of hosting this event was to introduce Peroni’s International guests to Australia. The actual outcome of the event proved to be much more valuable, with guests departing as friends looking forward to spending the weekend together celebrating Italian Style.

Following a day of world-class polo on the Saturday, Peroni concluded the weekend with an intimate poolside Sunday lunch at a stunning private Italian villa in Sorrento. Vogue Living Editor-In-Chief, Neale Whitaker welcomed guests to indulge in an afternoon of rustic Italian flavours, enlightened by conversations with Italian-Australian actors Vince Colosimo and Diana Glenn, Jean Paul Gaultier model Jarrod Scott, Italian Movie Star Flavio Parenti, Writer/Director/Actor and Tropfest Finalist Rebecca Amos, Australian’s most eligible bachelor Andrew Ryan and of course 3 Degrees’ founder (and 8th most stylish man in Australia) David Abela.

To see exclusive photos of The Vogue Living and Peroni Post-Polo Lunch, please pick up a copy of next months Vogue Living or click below for the online Vogue Living coverage.

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AUSTRALIAN DISTILLED SPIRITS AWARDS

Australian Distilled Spirits Awards

The Royal Agricultural Society of Victoria (RASV) is launching Australia’s first Awards dedicated to Australian made whiskies, gins, vodkas, rums and liqueurs.

The Distilled Spirits Awards which will be held on Thursday 5 March is a new stand-alone event which provides Australian producers of distilled spirits and liqueurs with the opportunity to benchmark, promote and celebrate the excellence of Australian distillation and spirits making to industry and consumers.

If you’d like to be involved please contact Penny Meakes on 03 8416 5999.

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SEEK AT THE AUSTRALIAN OPEN

To celebrate Melbourne’s summer of tennis SEEK invited a group of key clients from across Australia and New Zealand for an all inclusive Australian Open finals weekend.

The 3 Degrees design team started the process by developing an event specific emblem using the SEEK logo as a platform and integrating the 2015 Australian Open message. This style guide was then applied to a number of electronic and print pieces including invitations, bespoke envelopes, personalised itineraries, menus, coasters, napkins, gift bags, gift ribbon and a range of merchandise items gifted to attendees.

3 Degrees delivered end to end management of the event including travel logistics, event administration and execution, and a comprehensive set of design services to create an event brand that was carried across multiple platforms.

We love working with the team at SEEK to deliver exceptional experiences for their loyal customers.