It was a pleasure, once again, to have worked with Peroni Nastro Azzurro to help celebrate and leverage its association with the 2016 Portsea Polo. Taking inspiration from Peroni’s latest ‘Vita Al Mare’ campaign, Peroni and 3 Degrees created an Italian experience designed to drive media integration whilst hosting special guests and media partners throughout the Polo weekend.
On the eve of the Polo, Peroni hosted an intimate event, Cinema Peroni in association with Vogue and GQ Australia. Sweeping ocean views at a luxury private residence in Portsea served as the perfect backdrop to welcome Peroni’s special guests that were hosted exclusively for the Polo weekend.
Guests included actors Luke Hemsworth, Isabelle Cornish, Tim Ross, Ben Mingay, Michael Dorman, Xavier Samuel as well as TV presenter Lauren Phillips, Vogue’s Monique Santos and GQ’s Jack Phillips. Italian inspired canapés complimented with Peroni Piccola’s and Peroni Infused cocktails were served to guests upon sunset before venturing to an outdoor amphitheatre for a screening of ‘The Talented Mr Ripley’, which was filmed on the Italian Riviera.