Promote the new Mercedes-Benz Richmond dealership

Officially launch the all new M-Class Mercedes-Benz vehicle

Increase Mercedes-Benz’s presence in the local Richmond area

Maintain a standard of customer satisfaction and build client relations


Mercedes-Benz hosted 250 VIP, celebrity and media guests at the Richmond facility to celebrate the official launch of the M-Class.

To celebrate the dealership’s new postcode, a selection of local Richmond businesses were engaged to cater for the event. Lavish food displays by Swan Street’s La Belle Miette and Bridge Road’s Richmond Hill Cafe & Larder, to name a few, were created for the event and serviced by professional hosts offering a personal level of service.

Vehicles were dramatically unveiled to the backdrop of exclusive TVC footage projected throughout the facility while Mercedes-Benz Australia Pacific CEO and President addressed guests.

On departure, as guests waited for their valet, they were personally farewelled by dealership staff and gifted with individually made posies from the flower stall set up at the exit point.

The 3 Degrees team utilised this special occasion to leverage media interest and drive local coverage.