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PROJECT OVERVIEW

The Langham Hospitality Group encompasses a family of distinctive hospitality brands across the globe. As part of their strategic expansion the group acquired a Sydney property to add to their portfolio. 3 Degrees were engaged to create an event and PR program to celebrate the start of their Sydney journey.

CLIENT OBJECTIVES

Officially announce the arrival of the new Langham property into the Sydney market

Showcase Langham’s hospitality service

Engage with key clients and stakeholders

Generate an emotional regard for the Langham brand

OUTCOME

To celebrate the opening of the first Langham property in Sydney an intimate cocktail party was hosted throughout the common areas of the hotel for 350 industry, celebrity and media guests.

Special guest, host and habitual traveller Megan Gale joined Brett Butcher – CEO of Langham Hospitality Group and Sonia Lefevre – General Manager of The Langham, Sydney in an official ribbon cutting ceremony welcoming guests into the Kent Street property.

Guests were treated to lavish food displays, flowing pink champagne and stunning floral installations.

3 Degrees worked with the Langham to create a customised public relations program to support the launch event creative. The program included provision of a tailored media list, distribution of event press communication, procurement of press coverage and VIP guest list management.