We loved seeing The Ugly Duckling wine & cocktail bar come to life after almost a year of design and construction. When our design team were asked to create a brand that reflected the meticulous style of a Hecker Guthrie fitout, we gulped and sharpened our pencils.

Perched on the corner, The Ugly Duckling in name and design pays homage to the recent resurrection of Swan Street, Richmond. Drawing on the sophisticated style of the 1920’s and the classic cocktail era, the logo remains sleek and understated, with a touch of golden glamour.

The graphic patterns and contemporary colour palette utilised in the fit-out served as the inspiration for the accompanying background layers throughout the menus, website and additional brand collateral.
The Ugly Duckling wine & cocktail bar is located at 238 Swan Street, Richmond. Open Mon-Thu 5pm-Late, Fri-Sat 3pm-1am, Sun 3pm-Late.

We hope to see you soon for a drink!