We were thrilled when Sotheby’s Australia asked us to help them raise awareness of their Age of Elegance Exhibition and Private Sale that includes Clark Gable’s cigarette case and Madonna’s wedding tiara. Not only will the exhibition include some jaw-dropping jewellery from old and new Hollywood, there will also be exquisite one-of-a-kind pieces for sale, sourced from around the world over the last 12 months.

3 Degrees put together a tailored PR plan to suit Sotheby’s overall marketing objectives which included adding retail customers to their already strong database of auction customers. As part of the PR approach, 3 Degrees developed creative ways of generating buzz and excitement for the exhibition which included looking at how partnerships with high-end brands could complement the strategy.

The Age of Elegance Exhibition and Private Sale will be held from the 14th – 17th February in Melbourne, and 21st – 24th February in Sydney. Visit www.sothebysaustralia.com.au