All posts in “Sponsorship”

Cheese2

Royal Melbourne Fine Foods Awards 2015

December 18, 2015 / No Comments

The Royal Melbourne Fine Food Awards (RMFFA) is Australia’s premium fine food awards, recognising and promoting excellence in the fine food industry. This acclaimed awards program celebrates the very best boutique producers, regional specialists and fine food manufacturers, with a strong focus on driving global exposure and export opportunities for the winners.

The 2015 RMFFA Presentation Dinner will be held on Thursday 3 September at the prestigious MasterChef Australian Kitchen. Guests will indulge in a 3-course dinner, exclusively designed by Melbourne chef Matt Wilkinson that showcases the award winning produce from this year’s medal and trophy winners. 3 Degrees facilitates the partnerships between the RMFFA and their sponsors, providing businesses with the opportunity to partner with the fine foods industry and enhance promotion of Australian’s finest foods.

GLOBAL LUXURY BRAND FORUM – DELUX15

June 11, 2015 / No Comments

3 Degrees were proud to have once again partnered with the highly successful deLUX15 Global Luxury Forum. deLUX15 is Australia’s exclusive forum to focus on domestic and global businesses in the premium and luxury sectors.

This year, our Managing Director David Abela was delighted to be asked by deLUX15 to speak on ‘The Luxury of Social Media’ alongside an impressive panel including Jonathan Pease, Managing Partner of Tongue; Margaret Zhang, Fashion Blogger & Creative Director; and Jess Blanch, Editor & Publisher of RUSSH Magazine. Attendees had the benefit of gaining important insights from the ‘best in class’ business leaders with enormous success. The forum is a platform in which significant issues and opportunities to the premium sector are addressed, as well as visions for the future.

BURO 24/7 AUSTRALIAN LAUNCH

June 11, 2015 / No Comments

We recently had the opportunity to work with Buro 24/7 Australia for their highly anticipated launch in the Australian market. To help make what was an unforgettable start for the news bureau, Peroni were pleased to assist in celebrations with sponsorship for the evening. Buro 24/7 is a digital culture, lifestyle and fashion news bureau, running in seven regions around the world and founded by social media influencer Miroslava Duma. The backdrop of the Sydney Opera House added to the evening’s grandeurs, hosting VIP guests including leading fashion & lifestyle influences luxury fashion house CEO’s and designers, models, bloggers, stylists and most importantly international special guest and founder of Buro 24/7, Miroslava Duma.

ROYAL MELBOURNE HORSE SHOW PARTNERS WITH PSC INSURANCE

March 24, 2014 / 1 Comment

The Royal Melbourne Horse Show (RMHS) is the biggest horse breed show in the Southern Hemisphere showcasing over 40 breeds of horses and ponies. The RMHS offers excellent sponsorship opportunities for like-minded brands to align themselves with a competition that garners close to 4,000 industry representatives.

For the 2014 RMHS, the team at 3 Degrees helped facilitate a partnership between RMHS and PSC Insurance Group. As a sponsor of the 2014 RMHS, PSC Insurance Group was able to build relationships with spectators, exhibitors and a broadcast audience  at the Show. PSC Insurance Group was the Presenting Sponsor of the event. The sponsorship included IP rights, presentation rights and strategic networking plus advertising in the RMHS Exhibitor Catalogue.

3 Degrees not only represents large sponsorship projects like Cirque du Soleil and the Royal Melbourne Show, but also a collection of high quality industry-specific events. We are also excited to be welcoming Penny Meakes, who will be heading up Sponsorship and Commercial Rights at 3 Degrees.

Cirque du soleil

CIRQUE DU SOLEIL SPONSORSHIP OPPORTUNITIES

October 24, 2013 / Comments Off

We have a proud history of working with Cirque du Soleil and are delighted to have been appointed as the exclusive sponsorship agency across Australia and New Zealand.

Cirque du Soleil offers an excellent platform for like-minded brands to align with a globally renowned entertainment company and gives partners the chance to connect and build relationships with a captive audience in a creative and inspirational way.

3 Degrees created a bespoke introductory document providing an overview of their next tour and the opportunities that exist for brands, including media integration, consumer facing initiatives, VIP hosting opportunities and special events. We welcome the opportunity to discuss how your brand could become involved with this prestigious entertainment property.

ROYAL MELBOURNE WINE AWARDS 2013

July 24, 2013 / Comments Off

We were honoured to be asked to work with The Royal Agricultural Society of Victoria’s epicure team on The Royal Melbourne Wine Awards. It is Australia’s largest and most prestigious wine awards; recognised by wine producers as an important competition in benchmarking their produce.

A record number of guests attended this year’s annual Royal Melbourne Wine Awards Presentation Dinner as part of Melbourne Wine Week. The prestigious dinner component of Wine Week (pictured above) gave us an opportunity to showcase the very best of wine and food, with an art deco inspired event theme.

A special thanks to Riedel, Pei Modern and of course James Halliday for helping to make this event a meaningful occasion for all who attended.

Australian Open

AUSTRALIAN OPEN SPONSORSHIP ACTIVATION

June 24, 2013 / Comments Off

More than 600,000 people walked through the gates of Melbourne Park for this year’s Australian Open and while the international stars of tennis battled it out on court, festivities continued around the clock, no more so than on Grand Slam Oval. This buzzing atmosphere was the setting for 3 Degrees’ latest sponsorship activation – the Coca-Cola Frozen Coke Zone.

Working with Coca-Cola Amatil’s marketing team, 3 Degrees have been busy designing and activating a temporary POS build for the major FMCG brand as part of their sponsorship of the 2013 event. The activation was designed to operate on multiple levels (part retail, part brand activity), hence form and function played equal roles.

The brief was dictated by strict procedures in addition to Coca-Cola Amatil’s brand guidelines and finally the necessity to re-use the structure at multiple sites. The result was a compact, multi-dimensional, branded igloo that can be flat-packed for storage until the need to reassemble.

GRAINCORP AND BARRETT BURSTON MALT PARTNER WITH THE AUSTRALIAN INTERNATIONAL BEER AWARDS

October 24, 2012 / Comments Off

The 3 Degrees Sponsorship team is thrilled to announce GrainCorp and Barrett Burston Malt as the new Presenting Partners of the Australian International Beer Awards Presentation Dinner, to be held at the Melbourne Convention and Exhibition Centre on 17 May.

The Awards Presentation Dinner is the culmination of the Australian International Beer Awards (AIBA), the pre-eminent showcase for premium beer and brewing excellence in the Asia Pacific region.

This is the first year GrainCorp will be involved with the AIBA, and similarly, the first time the AIBA will have a Presenting Partner for the Awards Presentation Dinner which is attended by more than 700 brewers, industry and Government representatives.

3 Degrees is proud to be working with iconic industry brands GrainCorp and Barrett Burston Malt on this sponsorship activation and looks forward to growing this partnership with AIBA further in the years to come.

IT’S MELBOURNE SHOWTIME!

October 24, 2012 / Comments Off

The 3 Degrees Sponsorship & Commercial Rights team have worked hard to pull together another successful year of Sponsorship for the Royal Melbourne Show, and what a year it has been. 3 Degrees have introduced a number of new brands to this year’s event, including Australian owned and operated Red Energy and premium grocery brand Thomas Dux.

Red Energy came on board as an Official Sponsor and took up Presenting Rights to the Super Show Trail Bag. This concept effectively took their brand across the entire Melbourne Showgrounds site for the duration of the Show, while Thomas Dux, also a new Official Sponsor, took up Presenting Rights to the Fine Food Deli Showbag which sold off the shelves so quickly the Show staff could hardly keep up the stock!

Finally, 3 Degrees were very excited to have Woolworths, a long-standing Principal Partner of the Show, as the proud new owners of the Woolworths Fresh Food Pavilion. Woolworths upsized their footprint in line with their new Naming Rights sponsorship with a 300sqm activation in the pavilion and showcased the best of their Macro and Select ranges, whilst also engaging children through their Fresh Food Kids Farmer photos and the Paddock to Plate Wheel where kids collected stickers and won prizes from the wheel.

THOMAS DUX DELIGHTS FOODIES AT THE ROYAL MELBOURNE SHOW

October 24, 2012 / Comments Off

We were thrilled to have our favourite specialty grocer Thomas Dux on board at the Royal Melbourne Show for their first-ever sponsorship of the iconic Victorian event. Activating inside the new Tastes of Victoria Pavilion, Thomas Dux sampled and showcased their favourite Victorian products, such as Kyneton’s Piper Street Food Co. specialising in charcuterie, delicious gourmet goods from Il Migliore, and decadent chocolates from Koko Black.

As part of their involvement in the Show, Thomas Dux were also a proud sponsor of the prestigious Royal Melbourne Fine Food Awards’ Delicatessen Category, awarding Champion Delicatessen, Smallgoods and Uncooked Sausage.

The 3 Degrees PR team helped Thomas Dux leverage their sponsorship of the Show with a tailored PR plan across traditional forms of media as well as social media.