In celebration of 100 years of the Coca-Cola contour bottle, 3 Degrees were engaged to produce a montage of events to help celebrate this key milestone. Melbourne’s renowned AFL Grand Final weekend acted as a pillar for the celebrations, complimented by a series of custom designed experiences for more than 400 guests from across Australia.

The 3 Degrees design team were also entrusted to create an event brand identity which combined iconic Coca-Cola imagery with AFL and the MCG. This was used across various branded applications including custom bottle wraps, invitations and large scale digital animations.