It’s rare that Formula One drivers take time out of their busy schedule in the lead up to a major race. So when Nico Rosberg agreed to take part in a series of short films celebrating the cities in which milestone races are hosted, we couldn’t turn down the offer to be involved. Nico joined McLaren legend David Coulthard for a customised tour around Melbourne that was captured on film, edited and posted live across Mercedes-Benz, AMG, F1 and team sponsor Hugo Boss web platforms within a 24 hour time frame. The journey began at Hugo Boss’ Melbourne flagship store at Crown and finished at Melbourne City Helipad on the Yarra River. 3 Degrees managed all logistics and PR activities within this unique content activation.

This special Mercedes-Benz project is being replicated in Hong Kong, Shanghai, Singapore, Montreal, Monaco, Mexico-City and London.