The CCA AFL Grand Final Program is an annual event hosted by Coca-Cola Amatil over one of Melbourne’s most iconic and celebrated weekends.

It presents the brand with an opportunity to engage and connect with key customers in a relaxed environment. 3 Degrees has been working with Coca-Cola to deliver this memorable program since 2011.

Each year, more than 300 guests travel from interstate and international ports, joining Coca-Cola in Melbourne to celebrate the AFL Grand Final.

Guests are offered personalised travel coordination and a weekend program of bespoke dining experiences, private breakfasts with the client and access to premium seating at the AFL Grand Final.

Pre-game, an expansive space at the MCG is ingeniously transformed into an immersive brand experience, an area for Coca-Cola to host their clients before the match. Key to concept design across the event is significant brand focus as well as experiental touch points for guests to immerse themselves in.

3 Degrees offer end-to-end management across travel, event planning, graphic design and production and event logistics.


Location scouting, set design, travel and logistics management, guest communications, graphic design & event branding, 3D rendering & visualisation, onsite event logistics