3 Degrees worked closely with HP to launch an exciting new range of products in a series of events across 2 days. The launch included the reveal of the highly anticipated ‘Elite Dragonfly’ laptop, their newest, lightest PC on offer.

Four information sessions were hosted across two days at the iconic Sydney Tower, playing to the campaign tagline Lighter Than Air. Tech media, lifestyle media, influencers and HP Global staff were invited to get up close and personal with the range of new products on display. 3 Degrees worked with the HP design team to execute a curated display using product materials and colours as inspiration.

Custom branding was integrated into the space in a subtle display of HP, key partners and campaign messaging.

On Thursday evening, an exclusive sit down dinner was hosted in celebration of this momentous occasion. The event took place in the stunning forecourt of the Gallery of New South Wales where 160 of HP’s key clients and partners were hosted for an incredible evening of food and entertainment.

Rows of dining tables were adorned with an abundance of dark, structural flowers incorporating the signature Dragonfly blue. The tables were dramatically lit, dazzling amongst the forecourts feature artwork.

Guests were welcomed with champagne and treated to a five course menu designed exclusively by internationally renowned chef Curtis Stone. Curtis and his highly celebrated team from LA restaurant Maude worked to deliver something truly special for HP and their guests.

Guests also enjoyed presentations by key staff including a Q&A with the chef. A live performance was a highlight of the evening as Delta Goodrem performed some of her hit songs, before inviting two of HP’s management team to join her on ‘stage’ to perform one of her songs.


Event concept, guest list management, food & beverage design, photography management, event styling, event logistics