To help celebrate Peroni Nastro Azzurro’s sponsorship of the Mercedes-Benz Fashion Week Australia (MBFWA), 3 Degrees brought Italian style to the front row with an intimate media event, welcoming global ambassador and renowned fashion designer, Antonio Berardi.
The closing event of MBFWA saw fashion influencers, media and VIPs hosted at the exquisite property Bunya House, perched on the cliffs of Coogee Beach for a fun-filled dinner party with Peroni’s classic Italian flair.
The house was transformed with a selection of contemporary furniture designs provided by Space Furniture to enhance the aesthetic while guests dined on a custom Italian menu prepared by iconic Sydney restaurant, Pendolino. Guests such as supermodel Shanina Shaik, Zac & Jordan Stenmark, fashion influencers Nicole Warne and Romy Frydman, designers Toni Maticevski and Aurelio Costarella were among those in attendance.
The editorial coverage derived from this activity was extensive across Australian digital and print platforms, whilst incorporating video components on Vogue.com.au and a live cross on MBFWA’s social platforms from the Peroni event.
Launch strategy, product merchandising, activity design, event & travel logistics, VIP & influencer guest list, earned media
“Peroni Nastro Azzurro’s sponsorship of MBFWA was reflective of the brand’s core values; embodying craftsmanship, effortless style and elegance”
– Body & Soul
“It’s such a privilege to be able to spend a relaxed night with an incredible group of Australia’s fashion influencers.”
– Antonio Berardi, Fashion Designer