3 Degrees worked alongside Polo Ralph Lauren to create and host the perfect instore experience to celebrate their latest collection and amplify social media around the new store.
Guests were welcomed to the standalone boutique in Melbourne’s most premium shopping centre, The Emporium, where they were treated to a luxurious late night shopping experience, just in time for Christmas. On arrival guests were invited to make use of the DIY gin and tonic station, set up by The Ugly Duckling. A lavish array of garnishes filled one of Ralph Lauren’s counter tops and guests were able to mix and match to make their perfect drink.
A custom menu was designed to keep in line with the summer inspired theme of the night, featuring six canapés made with the best seasonal produce.
Guest DJ Tommy O kept guests entertained as they shopped the night away. A photo and GIF booth allowed guests to take snaps and easily upload them to their social media accounts with the relevant hashtag. Along with the activation, a photographer captured guests enjoying the evening while the 3 Degrees team worked to distribute images throughout the night making the social media reach incredibly successful.
This intimate shopping experience delivered a high social media reach successfully profiling the store to key potential Melbourne clients.
Event concept, guest list management, food & beverage design, photography management, event styling, event logistics