3 Degrees worked to secure a partnership between Stella Artois and Shannon Bennett to take prestigious Melbourne restaurant, Vue de monde, to the races for the very first time.
To announce the partnership we created a bespoke ‘menu tasting’ event that saw key media, actors and racing identities sharing in the journey as Stella Artois and Shannon Bennett curated an incredible menu for their marquee at the Caulfield Cup.
The event was a celebration of the brand and creatively brought to life the partnership, setting the tone for what can be expected as Stella Artois takes the next step as the naming rights sponsor of this high profile lifestyle asset.
PR strategy, event management, event planning, travel logistics, VIP & influencer guest list, earned media
“The partnership between Stella Artois and Vue de monde enhances the brand’s strong links to premium dining and will deliver an unprecedented racing experience for guests”
– Shannon Bennett
“Spectacular food meets even better beer.”
– Vogue Living