The annual Stella Artois Christmas Celebration is designed by 3 Degrees to bring together key media, celebrities and special guests for a festive end of year celebration with some incredible surprises.

Originally brewed for the holidays and crafted as a gift for the people of Leuven Belgium, Christmas is key to the brand’s heritage. So naturally, a carefully curated, meticulously planned Christmas celebration was an easy integration into the overall PR strategy.

Most recently, guests were welcomed into the award winning home of Melbourne architect Rob Mills, for an evening filled with Stella Artois and a show stopping menu designed by internationally renowned restaurant, Dinner by Heston.

Heston’s team served an incredible variation of their signature restaurant dishes including the Meat Fruit and Crispy Chicken Skin along with their iconic Nitro Ice Cream with custom Christmas toppings.

A surprise Christmas performance by Melbourne talent, Dan Hamill, rounded out what was the perfect way to celebrate an amazing year for Stella Artois.

Coverage was published across leading titles such as GQ Australia, Vogue Australia, Vogue Living, Herald Sun and Executive Style. Editorial and social coverage amplified Stella Artois’ presence during the holiday season and aligned the brand as a premium lager to be enjoyed at home for special occasions.


Venue scouting & styling, food & beverage design, entertainment management, speech writing, VIP & influencer guest list, earned media

“If true luxury is defined by money can’t buy experiences, then a Christmas curated by Stella Artois is perhaps one of the most luxurious ways to celebrate the festive season this year.”


“The event hosted at architect Rob Mill’s private house and catered for by Heston Blumenthal proved one not to be missed.”