We were thrilled to have our favourite specialty grocer Thomas Dux on board at the Royal Melbourne Show for their first-ever sponsorship of the iconic Victorian event. Activating inside the new Tastes of Victoria Pavilion, Thomas Dux sampled and showcased their favourite Victorian products, such as Kyneton’s Piper Street Food Co. specialising in charcuterie, delicious gourmet goods from Il Migliore, and decadent chocolates from Koko Black.
As part of their involvement in the Show, Thomas Dux were also a proud sponsor of the prestigious Royal Melbourne Fine Food Awards’ Delicatessen Category, awarding Champion Delicatessen, Smallgoods and Uncooked Sausage.
The 3 Degrees PR team helped Thomas Dux leverage their sponsorship of the Show with a tailored PR plan across traditional forms of media as well as social media.