Saturday the 3rd of March is World Wildlife Day, a United Nations initiative that raises awareness for the planet’s wild animals, in an effort to help protect them from over-exploitation and suffering.
This year, 3 Degrees Marketing is proud to be working with Australian NGO and For the Love of Wildlife, on an action calling event to ban the cruel ivory and rhino horn trade industry in Australia and safe-guard the African rhinos and elephants. In order to shed light on this crisis, Melbourne will host Australia’s first ivory and rhino horn destruction event, aptly named ‘Melbourne Crush’.
Set to take place at 1pm at Bourke Street Mall, Melbourne Crush will publicly destroy all donated ivory and rhino horns, demonstrating the desire for change and sending a message to the government that the Australian public are desperate to put an end to this trade. Australian fashion designer Collette Dinnigan OAM has taken on the role as event ambassador together with prominent supports such as Neil Perry AM, Asher Keddie, Helena Christensen, John Farnham, Jason Gillespie and Former NZ Prime Minister Helen Clark.
Join us in making a difference – head down to Bourke Street Mall on Saturday the 3rd of March to see this trade #gone4good