There is something really exciting about running a street poster campaign. With a strong, simple communication, super large format printing and guerrilla distribution (think hooded guys in a non-descript white van at night) it’s in your face, street level marketing and it works.

For these reasons, when Flight Centre approached us to include a street poster component into their upcoming USA, Canada & Alaska Travel Expo campaign strategy, we applauded them. With a bold graphic style and inclusion of a QR (quick response) code enabling passers-by to be led directly to the Expo’s website, we think it’s a great step to take to capture a wide audience cost-effectively.

We have loved working with Flight Centre on this project and look forward to working with them on more projects in the future.