All posts in “PR & Communications”

PETER ALEXANDER PYJAMA PARTY AT GOLD CLASS

Village Cinemas Gold Class partnered with Peter Alexander Sleepwear founder and Gold Class Ambassador, Peter Alexander, to host a Pyjama party. Held on Monday 7th of February and run in conjunction with Event Cinemas, the party was held in 23 locations across Australia. 

The PR activity was led from the Jam Factory location in South Yarra where a cocktail reception was hosted by Peter Alexander and included an exclusive advance screening of ‘No Strings Attached’ starring Ashton Kutcher and Natalie Portman. Special guests included Peter Alexander, Mieke Buchan, Adam Richard and Kate Alexa.

VILLAGE CINEMAS RIVOLI GOLD CLASS LAUNCH EVENT

On Wednesday 8th June, Village Roadshow launched their new Gold Class cinemas at the famous Rivoli Cinema on Camberwell Road in Hawthorn. A cocktail reception was held exclusively for VIP guests, followed by the premiere screening of top Aussie film ‘Oranges and Sunshine’ starring Emily Watson and Hugo Weaving.

The event was tailored to promote the Gold Class brand and introduce locals in the know to the new and improved Rivoli Cinema. 3 Degrees hosted a range of special guests at the event, including Village Gold Class Ambassadors Dannii Minogue, Kris Smith, Vince Colosimo and Mieke Buchan, as well as Brodie Harper and Heath Meldrum. After the film, guests were treated with VIP goody bags packed with products from 3 Degrees’ friends; Gucci, Lindt and Russh Magazine.

COINVEST MARKETING COLLATERAL

The 3DM Design Department works with CoINVEST, the Administrators of the Long Service Leave Scheme for the Victorian Construction Industry, to produce and design all of their marketing collateral including their Annual Report, Fund Report, newsletters & brochures.

After successfully redesigning a new corporate logo for CoINVEST in 2008, our design team continues to manage the application of this logo and CoINVEST’s corporate image to their external stakeholders.

MELBOURNE INTERNATIONAL FILM FESTIVAL IS COMING!

This July, the latest and most exciting cinema from around the world comes to Melbourne as part of MIFF, Australia’s oldest and largest screen culture event. MIFF features a full schedule of red carpet premieres, parties and special events, and 3 Degrees is proud to be working to create opportunities for Melbourne brands and businesses to align themselves with this iconic festival.

GUCCI AT THE AUCKLAND CUP

This year luxury Italian brand Gucci sponsored two races during Auckland Cup Week and hosted its VIP customers in an exclusive private suite overlooking the race track. The Gucci suite was the place to be seen during Auckland Cup Week with special guests including NZ Prime Minister, John Keyes, and Miss New Zealand, Amber Peebles.

The 3 Degrees Events team had great pleasure in managing the event throughout the week and working with The Grove Restaurant to create an exclusive Italian menu.

Village Gold Class

VILLAGE CINEMA’S GOLD CLASS RE-LAUNCH AT CROWN

After a million dollar makeover and renovation, Village Cinemas unveiled their all new Gold Class cinemas at Crown. With a stylish new lounge and cocktail bar, plush cinema interiors, personal waiter service and super-wide screens with high quality digital sound, Village Cinemas Gold Class at Crown is now one of the world’s best cinema experiences.

3 Degrees invited the cream of Melbourne’s corporate, film, TV & music industries to help launch the new cinema’s and celebrate the opening night.