Village Cinemas Gold Class partnered with Peter Alexander Sleepwear founder and Gold Class Ambassador, Peter Alexander, to host a Pyjama party. Held on Monday 7th of February and run in conjunction with Event Cinemas, the party was held in 23 locations across Australia. 

The PR activity was led from the Jam Factory location in South Yarra where a cocktail reception was hosted by Peter Alexander and included an exclusive advance screening of ‘No Strings Attached’ starring Ashton Kutcher and Natalie Portman. Special guests included Peter Alexander, Mieke Buchan, Adam Richard and Kate Alexa.