The 3 Degrees events team were set the ultimate challenge of transforming a shopping centre lobby, still undergoing construction, into a glamorous dinner setting for the Gucci Flagship store launch.

On Wednesday 30 November Gucci officially launched their flagship store in Sydney, located in the Westfield Shopping Centre on Castlereagh Street. The celebration commenced with a ribbon cutting ceremony, followed by an in-store cocktail event and finally an exclusive four course gala dinner, with a menu designed by top Sydney restaurant Pendolino.

During the installation, the 3 Degrees team navigated their way around a building site and in just over 48 hours crafted the custom event design commissioned in consultation with Gucci. The design was complete with 50 metres of temporary walls to divide the vast space; a raised, circular stage; custom built dining tables; ten metre high, full colour, Gucci advertising prints; hundreds of fragrant peonies; hand selected tableware and a fully functioning commercial kitchen.

Add to this a cast of waiters, door hosts and lift attendants dressed by Gucci and the result was an unforgettable evening for a selection of VIP’s, media and celebrities that included a private performance by British singer/songwriter Anna Calvi – a personal favourite of Gucci’s Creative Director Frida Giannini.  In celebration of the flagship store launch, Gucci also presented a cheque for $200,000 to the Australian Childhood Foundation.