The 3 Degrees Sponsorship & Commercial Rights team have worked hard to pull together another successful year of Sponsorship for the Royal Melbourne Show, and what a year it has been. 3 Degrees have introduced a number of new brands to this year’s event, including Australian owned and operated Red Energy and premium grocery brand Thomas Dux.

Red Energy came on board as an Official Sponsor and took up Presenting Rights to the Super Show Trail Bag. This concept effectively took their brand across the entire Melbourne Showgrounds site for the duration of the Show, while Thomas Dux, also a new Official Sponsor, took up Presenting Rights to the Fine Food Deli Showbag which sold off the shelves so quickly the Show staff could hardly keep up the stock!

Finally, 3 Degrees were very excited to have Woolworths, a long-standing Principal Partner of the Show, as the proud new owners of the Woolworths Fresh Food Pavilion. Woolworths upsized their footprint in line with their new Naming Rights sponsorship with a 300sqm activation in the pavilion and showcased the best of their Macro and Select ranges, whilst also engaging children through their Fresh Food Kids Farmer photos and the Paddock to Plate Wheel where kids collected stickers and won prizes from the wheel.