Byron Bay was strategically selected by 3 Degrees as the perfect backdrop to celebrate the launch of Activated Nutrients’ Certified Organic super food powders.
An intimate group of media heavyweights and special guests were invited to experience a health and wellness retreat in Byron Bay, the home of healthy living.
The two-day program of events included a welcome sunset dinner, one-off morning and afternoon fitness activities and an official media brunch held in the penthouse at Raes on Wategoes.
Attendees represented leading titles such as GQ Australia, Vogue Australia, Harpers Bazaar, Elle Australia, Men’s Health and Executive Style.
The result saw high engagement with key media and impressive editorial and social results for the brands introduction into market.
Launch strategy, product merchandising, activity design, event & travel logistics, VIP & influencer guest list, earned media
“Filled with the most delicious plant based protein from Activated Nutrients, it really is health in a cup”
– Body & Soul
“How the health conscious company Activated Nutrients is making headway in the supplements market.”