3 Degrees are proud to have planned and delivered a 6-day sponsorship activation for Coca-Cola in celebration of their global partnership with the FIFA Women’s World Cup 2023TM – the historic event that inspired a nation. The monumental program mirrored the phenomenal success of the global tournament – a proud moment for our experienced events and activation team.
The program traversed some of Sydney’s most significant locations for the international audience, showcasing the region to global business leaders in attendance. A candlelit dinner under the Sydney Harbour Bridge, native ingredient led menus served at the Sydney Opera House, a party on Sydney Harbour, a hotel take-over and a sea of Coca-Cola donned supporters cheering on our Matilda’s across the tournament.
The cornerstone of the 6-day immersive program was the Coca-Cola Diversity, Equity, and Inclusion Summit – an inaugural event that hosted a global roster of speakers, headlined by Nobel Peace Prize Winner Malala Yousafzai. Attended by global leaders from more than 51 nations, the platform was designed around the significant statement “it’s not about changing the player but about changing the field we play on”, how as a collective, we as individuals and businesses, can level the playing field to create more equitable outcomes across our workplaces and into society.
3 Degrees delivered end to end project management, including concept creation across all program elements including on the ground support and post event evaluation.
SERVICES
Event concept, registration and guest list management, travel management, food & beverage design, photography & videography management, event styling, event transportation and logistics, speaker management, presentation content design, brand integration, copywriting and program communications, AV management, graphic design services
