CCEP AFL Grand Final

3 Degrees were excited to produce the CCEP AFL Grand Final 2023 Experience, an annual event hosted by Coca-Cola Europacific Partners, which had guests enjoying a full weekend hosted in Melbourne to celebrate the AFL Grand Final.

Interstate guests enjoyed their stay at boutique CCEP partner hotel – QT Melbourne, with guests greeted by a 3 Degrees team member and smoothly checked in upon arrival. Program branding was evident throughout the hotel foyer with a pop-up serving the famous watermelon cake from Black Star Pastry alongside the suite of CCEP non-alcoholic beverages and coffee throughout the weekend. Whilst a full mini bar swap was provided for all guest rooms, featuring a curated selected of Coca-Cola Europacific Partners products.

A welcome event was hosted at Di Stasio Citta for the 100 interstate guests to enjoy an evening of cocktails and canapes. To increase the footprint of the restaurant, a custom undercover build was created on the Spring Street footpath. Vinyl DJ, DJ Callum, performed up-beat background music for the room, whilst Managing Director, Orlando Rodriguez welcomed guests to Melbourne in his welcome speech. To cap off the evening, guests were directed to the QT Rooftop to enjoy the festivities into the morning.

For the main event of the weekend, over 400 local and interstate guests arrived at the MCG to a curated, private Coca-Cola Europacific Partners function area. Featuring Coca-Cola campaign imagery, two bars serving CCEP alcoholic and non-alcoholic beverages, a cloaking and charging window as well as a 30m LED screen, a feature of the space, which showcased custom designed graphics and animation to bring the space to life.

Prior to the conclusion of the match, the space was transformed into the Monster Energy Post Event Party, which included replacing all walls, bars, entrance features and more. Guests returned to the space and dined on Monster Energy cocktails, canapes and enjoyed a 30 minutes feature drum set by Bliss n Eso drummer Dan Kirby and DJ Bags, whilst dancing well into the evening with upbeat tunes provided by DJ Claire Elliott.


Location Scouting, Set Design, Travel & Logistics Management, Guest Communications, Graphic Design & Animation, Onsite Event Logistics