Peroni X AO

3 Degrees were proud to partner with Peroni Nastro Azzurro as they once again, established their presence within the Australian market as the Official Beer Partner of the Australian Open for its fourth consecutive year, the first year with the Peroni Stile Capri Beach Bar.

To celebrate, Peroni offered fans an opportunity to immerse themselves with a taste of Italian Summer at the Peroni Capri Beach Club. Featuring both Peroni Nastro Azzurro and Peroni Nastro Azzurro Stile Capri throughout the tournament, the Peroni Capri Beach Club showcased Peroni as a market leader ahead of the official Peroni Stile Capri launch in February.

3 Degrees secured a selection of key Australian media, celebrities, influencers and VIPs to attend the Peroni superbox for the Australian Open Men’s Semi-Final, as an official guest of Peroni. Interstate guests were flown in on match day, and transferred to The Cullen hotel, where they spent the evening. Hotel rooms were stocked with Peroni Stile Capri to set the tone for the day ahead.

VIP guests were greeted upon entry into the Grand Slam Oval and taken to the Peroni Capri Beach Club, where they enjoyed ice-cold Peroni Stile Capri whilst watching the first Men’s Semi-Final of the day. This first touchpoint enabled guests to experience the public-facing activation which had been servicing ticketholders throughout the entire tournament, and setting the tone for the day.

Prior to the commencement of the second Semi-Final, guests were then invited to attend the Peroni Superbox – a luxury experience allowing unmatched court viewing. As the match commenced, guests were treated to a curated 3-course-meal accompanied by an open bar for them to enjoy as they watched the match. Upon the conclusion of the match, interstate guests were transferred back to their hotel rooms for a seamless and stress-free experience.


Press Release Production, Media Pitching, Graphic Design, Social Media Management, Media & Influencer Event Hosting

The Peroni X AO event acheived a reach of
15.1 million across digital and social.