The Langham, Sydney launched Observatory Bar, a sophisticated cocktail and wine bar modelled off the success of the award winning Artesian at The Langham, London.
3 Degrees was brought on as creative consultants for Observatory Bar to help expand the overall bar concept and offerings as well as develop a comprehensive PR strategy for the launch and beyond.
Working closely with The Langham, Sydney we wanted to design a bar targeted at guests seeking an elevated cocktail or fine wine experience, yet wanted the comforts of their own home.
The launch saw over 100 media, celebrities and special guests join us to celebrate Observatory Bar. 3 Degrees secured Australian pop icon Delta Goodrem, along with international models Jordan & Zac Stenmark to take part in PR activities surrounding the launch.
Editorial coverage was achieved across leading titles such as GQ Australia, Virgin Voyeur Magazine, Executive Style, Home Beautiful, Your Money, Signature Luxury Travel & Style and The Daily Telegraph.
PR strategy, media hosting, VIP & influencer guest list, earned media
“This is your new go-to for a sophisticated cocktail or two.”
– GQ Australia
VIRGIN AUSTRALIA MAGAZINE
“The newest bar at Sydney’s Langham Hotel will make you want to decorate your whole house.”
– Home Beautiful