Turning a creative theme into a three-dimensional creative visual is 3 Degrees’ Design department’s forte, which is why we jumped at the opportunity to provide Coca-Cola Amatil with creative 3D visualisations for their AFL Grand Final Hospitality event to support our Events team’s creative concept.

We started by mapping out the venue’s floor plan, then rapidly built walls, staging, all proposed furniture and other objects to create and shape the event’s aesthetic. Once the scene was built, we added individual textures to each object, set up a virtual lighting rig and positioned individual cameras for the final rendered viewpoints.

3D Rendering for event concept visualisation not only helped CCA understand exactly what their event would look like, but also helped us execute an event with elements that were proportional to the space. The end result was a CCA Clubhouse Pub theme which translated perfectly within the space at the MCG. Pictured above left is just one element of the creative that was designed before construction, allowing the client to sign off on exactly what they wanted.