3 Degrees curated the launch of the first Giorgio Armani store in Melbourne with an evening that epitomised Italian fashion and sophistication.
Following a personalised guest invitation process, VIP’s, talent, influencers, media, and potential customers were welcomed to the standalone boutique on Collins Street, for a relaxed evening of shopping and dining. Italian dining institution Il Bacaro designed a custom menu exclusively for the event and served a selection of canapes and cocktails throughout the night.
Guest DJ Jesus Loyola entertained patrons with a set that was inspired by European flare. Guests were free to immerse themselves in the world of Giorgio Armani, exploring the store’s exclusive collections, networking, and connecting with the Giorgio Armani team.
A photographer captured guests enjoying the evening while the 3 Degrees team worked to distribute images throughout the night, extending the social media reach. This exclusive shopping evening achieved a standout social media presence, effectively showcasing the store to prospective clients in Melbourne.
SERVICES
Event concept, guest list management, food & beverage design, photography management, event styling, event logistics, PR management and social media management
