All posts in “PR & Communications”

Celebrating 100 Years of Contour

December 18, 2015 / No Comments

In celebration of 100 years of the Coca-Cola contour bottle, 3 Degrees were engaged to produce a montage of events to help celebrate this key milestone. Melbourne’s renowned AFL Grand Final weekend acted as a pillar for the celebrations, complimented by a series of custom designed experiences for more than 400 guests from across Australia.

The 3 Degrees design team were also entrusted to create an event brand identity which combined iconic Coca-Cola imagery with AFL and the MCG. This was used across various branded applications including custom bottle wraps, invitations and large scale digital animations.

Piccola Launch Aperitivo #PeroniStyle

December 18, 2015 / No Comments

As part of a series of initiatives to help welcome the new Peroni Piccola to Australia, we hosted an aperitivo for media and key customers at a stunning Sydney Harbour-side private residence. Guests were transferred to the home by a fleet of timber speedboats and basked in the afternoon sun by the crystal blue water.

The event toasted to the natural beauty of spending life by the sea with Italian style, indulging in freshly shucked oysters, hand selected charcuterie and ice chilled Peroni Piccola’s.

Guests included editors and publishers from almost every major Australian lifestyle publication, leading online platforms and other special friends of the brand.

The afternoon was a true testament to Peroni’s Italian flair and heritage, celebrating a milestone in the brand’s craftsmanship.

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Jeffrey Smart’s Iconic ‘Morning Practice, Baia’ Goes Under the Hammer

December 18, 2015 / No Comments

It’s not very often that a piece of work of this calibre comes onto the scene. Sotheby’s Australia auctioned this significant piece, Jeffrey Smart’s 1969 painting ‘Morning Practice, Baia’ as part of their Important Australia Art auction on 25th August, achieving $671,000 including buyers premium. The work has been prominently showcased in all major books and catalogues on Jeffrey Smart and was described by the artist himself as “one of my best paintings ever”. Generating an incredible amount of media exposure in publications such as The Australian’s WISH magazine, The Australian Financial Review and Business Insider, the oil on canvas features a man practicing with geometry, the crisp light and shadow illuminating the modern walls.

Held in an international private collection for over 40 years, Morning Practice, Baia went under the hammer for the first time in history – a true honour for Sotheby’s Australia. 3 Degrees would like to congratulate Sotheby’s Australia on an incredible result.

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RARE AUSTRALIAN SAPPHIRE SPARKLES AT AUCTION

June 11, 2015 / No Comments

Just as the golden hues of autumn set in, Sotheby’s Australia auctioned a significant natural Australian Yellow Sapphire at its May Important Jewels auction achieving $122,000, including buyer’s premium. Weighing 35.73 carats the ‘Willows’ sapphire was discovered on the Willows field in Central Queensland in 1946 and has been described as ‘unrivalled’ and ‘magnificent’ by the American Gem Laboratory. Drawing attention from across the globe the sale marked the auction of the largest natural yellow sapphire ever offered at auction in Australia. As always it is the utmost pleasure to work with Sotheby’s Australia, undoubtedly Australia’s leading auction house.

To consign works of Arts & Design, Important Art and Important Jewels email Sotheby’s Australia for an appraisal.

MERCEDES-BENZ F1 DRIVER EXPERIENCE WITH NICO ROSBERG

June 11, 2015 / No Comments

It’s rare that Formula One drivers take time out of their busy schedule in the lead up to a major race. So when Nico Rosberg agreed to take part in a series of short films celebrating the cities in which milestone races are hosted, we couldn’t turn down the offer to be involved. Nico joined McLaren legend David Coulthard for a customised tour around Melbourne that was captured on film, edited and posted live across Mercedes-Benz, AMG, F1 and team sponsor Hugo Boss web platforms within a 24 hour time frame. The journey began at Hugo Boss’ Melbourne flagship store at Crown and finished at Melbourne City Helipad on the Yarra River. 3 Degrees managed all logistics and PR activities within this unique content activation.

This special Mercedes-Benz project is being replicated in Hong Kong, Shanghai, Singapore, Montreal, Monaco, Mexico-City and London.

BRINGING INTERNATIONAL STYLE TO THE WORLD OF BEER WITH PERONI

June 24, 2014 / Comments Off

3 Degrees was appointed by Italian beer brand, Peroni Nastro Azzurro, to leverage Peroni’s sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA) and drive PR outcomes for the brand.  Although multiple Peroni activations took place during the week, the PR strategy centred around the execution of an intimate dinner party.

Hosting an exclusive group of media, celebrities and fashion influencers, the dinner party celebrated Peroni’s association with MBFWA and welcomed Peroni’s global ambassador, Antonio Berardi, to Australia.  Berardi, a Milan-based fashion designer whose brand is a regular feature on red carpets around the world, has enjoyed a long-term ambassadorship with Peroni, sharing the values of Italian style and craftsmanship. Naturally, the event took on the Italian style of both brands with Pendolino restaurant designing a tailored menu and contemporary Italian furnishings provided by Space Furniture. Guests of the event included magazine editors, fashion blogger Nicole Warne, model Shanina Shaik, the Stenmark twins and other friends of Peroni.

Through a number of feature articles secured and published prior to the Milan-based designer’s arrival, anticipation and excitement was built around his visit, with Antonio positioned as Peroni’s exclusive international guest.  Peroni’s key message of ‘bringing style to the world of beer’ formed the crux of the editorial procurement strategy.  3 Degrees successfully pitched feature stories to a targeted group of desired media outlets and achieved coverage in Sunday Style (Sunday Herald Sun & Sunday Telegraph), Vogue Australia, RUSSH, The Australian, D’MARGE, Harper’s BAZAAR, ELLE and more.

THE VOICE ARTISTS AVAILABLE FOR PUBLIC AND PRIVATE BOOKINGS

June 24, 2014 / Comments Off

The incredible talent from The Voice Australia will soon be available to perform at public events, corporate events and to represent your brand through tailored promotional activities. Choose your favourite from Team Kylie, Team Joel, Team Ricky or Team will.i.am and contact us to discuss your specific requirements.

We will tailor each appearance to suit your budget, theme and audience to enhance your special event or above the line activity through association with Australia’s most outstanding and talked about new performers.

3 Degrees Marketing and Michael Parisi Management in conjunction with Universal Music, hold the exclusive commercial rights and performance licensing for all The Voice contestants.

NETWORK TEN’S THE LIVING ROOM REJOINS FOR ANOTHER SEASON

November 24, 2013 / Comments Off

WTFN’s The Living Room and 3 Degrees have been able to generate what can only be described as a prolific amount of press across all media platforms this last season.  Highlights of media coverage achieved include significant features in New Idea, Who Weekly, Take 5, Women’s Day, Qantas Australia Way and the Sunday Herald Sun.

Soon to commence filming season three, we are proud to announce that we will once again be working on this dynamic show that continues to break through ratings targets.  As WTFN’s official marketing and PR agency, 3 Degrees will be focusing on developing interesting new creative ways of bringing The Living Room brand to life outside of its highly successful Friday night time slot.  We are also currently involved in the brand integration strategy and planning process, which involves considering how third party brands can engage with the show to offer the audience an opportunity to get to know appropriate brands in a meaningful way; whether that be through collaborative outdoor activations, competitions or featured in show content.

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RACHEL HUNTER AT THE GUCCI PRIVATE SUITE

July 24, 2013 / Comments Off

We had a lot of fun hosting the luxurious custom-built Gucci Private Suite for Gucci’s fourth consecutive year of their sponsorship of the Auckland Racing Club. We welcomed Auckland local and New Zealand’s Got Talent judge Rachel Hunter as one of our special guests. It was very fitting that the winning horse of the ‘Gucci Sprint’ was named ‘Vogue’!

The PR team secured coverage in New Zealand’s major newspapers, social pages and magazines, and managed to exceed the value of editorial coverage achieved last year.  Going back to New Zealand is always a pleasure and our relationships there only grow stronger year to year.

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UNION DINING SERVES UP AN AUTUMN FEAST

May 24, 2013 / Comments Off

We had the great pleasure of launching Union Dining’s Autumn Menu to a small group of carefully selected guests.  In their classic European provincial style, Union Dining’s co-owners – front-of-house manager and denim jacket collector Adam Cash, and head chef Nicky Riemer whose cure to a hangover is chilli – tantalised our tastebuds with their flavours of Autumn.  A favourite of the six courses was their pan-fried Portland hapuka fillet, fregola and charred corn with Otway shiitake mushrooms.

Come and experience Union Dining’s rustic menu and hearty flavours.  Open for dinner, Tues – Sat; and lunch, Thurs – Sun.  Visit their Terrace upstairs for some cocktails after work, open Wed – Sat nights.