3 Degrees’ PR team was lucky enough to be asked by Sotheby’s Australia to help them launch their ‘Age of Elegance’ Exhibition & Private Sale.  The collection included incredible Jewels from renowned designers and displayed ‘off-the-table’ items including Madonna’s wedding tiara and Clark Gable’s cigarette case.

The media interest generated from this project was enormous, with multiple breakfast programs clamouring for camera time with the Jewels.  Off the back of the success of this project, we’re proud to now have Sotheby’s Australia as a retainer client!  Their first auction for the year will be held on the 23rd April at their Sydney premises; impressive jewels are going under the hammer including a ring formerly owned by Barbra Streisand.  Visit sothebysaustralia.com.au for more information.

We were thrilled when Sotheby’s Australia asked us to help them raise awareness of their Age of Elegance Exhibition and Private Sale that includes Clark Gable’s cigarette case and Madonna’s wedding tiara. Not only will the exhibition include some jaw-dropping jewellery from old and new Hollywood, there will also be exquisite one-of-a-kind pieces for sale, sourced from around the world over the last 12 months.

3 Degrees put together a tailored PR plan to suit Sotheby’s overall marketing objectives which included adding retail customers to their already strong database of auction customers. As part of the PR approach, 3 Degrees developed creative ways of generating buzz and excitement for the exhibition which included looking at how partnerships with high-end brands could complement the strategy.

The Age of Elegance Exhibition and Private Sale will be held from the 14th – 17th February in Melbourne, and 21st – 24th February in Sydney. Visit www.sothebysaustralia.com.au

The 3 Degrees PR team is delighted to be working with Flight Centre to launch the Aus & NZ Travel Spectacular to the Melbourne Market. Later this month, leading tourism operators across Australia & New Zealand will come together to showcase their products at the Melbourne Exhibition Centre for a unique Travel Expo. Attendees will have the rare opportunity to compare hundreds of airfares, tours, cruises, hotels and experiences on offer throughout Australia; New Zealand under one roof.

Among the various PR activities in motion for the Expo, 3 Degrees have developed a tailored media list; created, designed and distributed a pre-event press release; and facilitated a radio partnership to promote the Expo to Melburnians, drive sales and increase the number of patrons attending.

We’re excited to be a part of this fabulous event and can’t wait to get inspired and check out what’s on offer. There’s $50 ‘Expo Cash’ on offer for all attendees. Let the family know to keep Sunday, 29th April free and we’ll see you there!

Of the 3.8 million dogs that are owned in Australia, 50 percent of them are mixed breed, leaving many owners guessing their genetic make-up and leaving important breed-specific information, such as health, appearance and behavioural characteristics to speculation. With this in mind, the team at Mars, after nearly a decade of extensive research, have developed the ADVANCE Mixed Breed Identification DNA Test for dogs to the Australian market.

Mars Petcare called upon the 3 Degrees PR team to help them launch this new product and to whet the curiosity of Australian mixed breed dog owners to unravel the heritage of their mutts. As part of the overall communications strategy, we flew up to the Network Ten studios in Sydney with television animal expert Dr Melissa Meehan and her mutt Fuzzy in tote. Fuzzy made his debut appearance on the Ten Breakfast show, with Dr Meehan explaining to hosts Paul Henry and Kathryn Robinson, as well as Breakfast viewers, the advantages of discovering a mixed breed dog’s ancestry.

If you’re curious about your dog’s ancestry or want to know other important breed-specific information (e.g. your dog’s genetic adult weight range, a recommended nutritional, wellness and exercise program, genetic diseases prone to your dog’s breed, and a better understanding of your dog’s behaviour), the test is available nationally from veterinary practices. Go to advancepet.com.au/DNA for more information on the DNA Test.

On a side note, the verdict is out on our office dog Mila… Originally bought as a Cavalier King Charles Spaniel/Poodle cross, the DNA test has confirmed that she is a Cavalier/Cocker Spaniel cross.

We’re stoked to be able to announce a new working partnership with the team at Space Hotel Group – A unique Social, Business & Family friendly accommodation and entertainment facility set to alter the way Australians stay! 

This exciting new project will include launch activities, media management, advertising, partnership management and more. The first hotel to be launched is located in Melbourne at 380 Russell Street, with more sites already underway.