For the seventh consecutive year, 3 Degrees were engaged to produce the Coca-Cola Amatil AFL Grand Final Experience, which saw guests enjoy hospitality in Melbourne across the AFL Grand Final weekend.
The annual event is an opportunity for Coca-Cola Amatil to engage and connect with key customers across multiple touch points over the weekend in a relaxed, social setting. This year the program featured a formal seated dinner at Alfred Place, daily breakfast functions at The Westin Melbourne and hospitality within the Olympic Atrium at the Melbourne Cricket Ground before and after the AFL Grand Final.
Guests were also offered travel arrangements over the weekend and were gifted with bespoke keepsakes.
3 Degrees offered end to end management across travel, event planning, graphic design and production, and event logistics including onsite staff services.