Our Latest News

THE LANGHAM ANNOUNCES ITS ARRIVAL IN SYDNEY

January 24, 2012 / Comments Off

We were over the moon when the Langham Hospitality Group requested our services to launch their first-ever Sydney property!

A hotel collection that is synonymous with style and luxury, The Langham Hotels have played host to royalty across the globe. The Langham Sydney is sure to claim the throne of lavish and opulent accommodation in the Harbour City.

The start of Langham’s journey in Sydney will take place on August 8th before refurbishments get underway to transform the original site on Kent Street into the magnificent Langham. We are honoured to be a part of this special project and look forward to working with the Langham team to celebrate their grand arrival and continued development in the Sydney market.

WORKING WITH THE FISHES

December 24, 2011 / Comments Off

Our lucky sponsorship team recently had the privilege of working with the Sydney Attractions Group, starting with an initial 3 day site visit and comprehensive venue equity review on each of their major attractions including the Sydney Aquarium, Sydney Wildlife World, Sydney Tower and Manly Ocean World. Sydney Attractions Group is one of Australia’s most popular entertainment groups, bringing in millions of tourists each year and now very equipped to commercialize their assets accordingly.

Working over a two month fixed term contract our sponsorship team were requested to produce a strategic review, evaluation and recommendation on further commercialising their properties through sponsorship and commercial rights. We enjoyed our time with SAG and are now looking for other sponsorship project consulting work to feed Nancy and her team.

SPACE HOTEL

November 24, 2011 / Comments Off

We’re stoked to be able to announce a new working partnership with the team at Space Hotel Group – A unique Social, Business & Family friendly accommodation and entertainment facility set to alter the way Australians stay! 

This exciting new project will include launch activities, media management, advertising, partnership management and more. The first hotel to be launched is located in Melbourne at 380 Russell Street, with more sites already underway.

COMMERCE & INDUSTRY MAGAZINE

October 24, 2011 / Comments Off

We recently designed and published the first new edition of ‘Commerce and Industry’ magazine for the Australian Chamber of Commerce & Industry (ACCI).

The design team had a great time collaborating with our new friends at ACCI, producing quality design, content and intention in their renewed publication. Our main goal was to draw the reader into each individual article by alternating a set of strong, modern headlines and keeping their attention by customising each article’s layout through the magazine. We’re so proud to be working with ACCI on this project and look forward to producing the next magazine with their team.

Gucci Spring Racing Carnival

GUCCI GLAMOUR AT SPRING RACING CARNIVAL

October 24, 2011 / Comments Off

We were thrilled to be working with Gucci yet again this year, hosting the exclusive Gucci Private Suite at the Melbourne Spring Racing Carnival. Friends of Gucci and special guests enjoyed VIP treatment over the traditional three days of racing – Derby, Cup and Oaks Days.

The suite exuded a sense of luxury and sophistication in true Gucci style. Perched on the Hill Stand and overlooking the finishing line, guests were able to enjoy a panoramic view of the iconic Flemington Racecourse. Melbourne hatted restaurant Il Bacaro tantalised our tastebuds with their culinary delights while champagne poured freely all day. Twilight heartthrob Xavier Samuel and the stunning Lindy Klim were among our special guests at the Gucci suite.

Everyone at 3 Degrees had the pleasure of being involved in this amazing event, providing graphic design, sponsorship, PR, and events services.

Photography was a crucial element to the success of the suite, and our own Jarrah Kammoora had the privilege of working as the exclusive Gucci photographer for his third year. Jarrah was able to meet Gucci’s needs of both event and PR photography across three days of racing festivities.

RASV ROYAL MELBOURNE FINE FOOD AWARD

September 24, 2011 / Comments Off

Australia’s most celebrated fine food event, the Royal Melbourne Fine Food Awards showcases Victoria’s horticultural, agricultural and commercial food strengths by rewarding industry best practice and excellence. Our sponsorship team was pleased to be involved in securing and managing the sponsorship for this prestigious event for the third year in a row and thank Spotless, Dairy Australia and Plasdene Glass-Pak for their generous support.

The Royal Melbourne Fine Food Awards Presentation Luncheon was held at the Melbourne Showgrounds on Tuesday 27 September. The event celebrated the success of the award winning producers and offered a delicious menu that showcased samples of the 2011 award winning products.

Twenty-six trophy winners were announced on the day, with the luncheon providing a unique opportunity for sponsors, government and industry representatives to network and celebrate the current year’s winners.

WESTIN HOTEL CUP DAY MOËT & CHANDON CHAMPAGNE BRUNCH

August 24, 2011 / Comments Off

The Westin Melbourne’s annual Moët & Chandon Champagne Brunch was the ideal way to kick start Melbourne Cup Day celebrations. The invitation-only event was held exclusively for 300 valued clients, industry associates and celebrities.

Modern, chic and elegantly understated, The Westin Melbourne’s dramatic staircase and light filled lobby overlooking City Square set the scene for this five star event. Guests were enchanted by the stylish garden party theme, featuring inspiring decorative pieces, edible delights and live jazz.

This year, we’re proud to have worked with The Westin to help make this a truly memorable event. Our team managed the VIP guest list, coordinated event photography, and hosted celebrity guests as well as media on the day.

COCA-COLA AMATIL AFL GRAND FINAL DAY CELEBRATIONS

July 24, 2011 / Comments Off

In true Melbourne style, weather conditions played havoc on the 2011 Grand Final Day celebrations. Any plans for a backyard barbeque were washed away with the rain that continued to fall throughout the day. That is unless you were a guest at Coca-Cola Amatil’s annual AFL Grand Final day celebrations. The 2011 event saw the Olympic Atrium at the MCG transformed into The Ultimate Backyard Barbeque, complete with lush astro turf lining the entire 450 square metres of floor space. The concept was developed by our events department in consultation with CCA to create a playful take on the much loved backyard barbie – a relaxed environment for guests to kick off a memorable day at the G.

We designed and commissioned a custom-built set that included a single fronted house as the entry point, a garden shed to mask kitchen facilities and freshly washed Coca-Cola beach towels adorning oversized Hills Hoists. Traditional timber fencing enclosed the private event but there were plenty of nosy “neighbours” sneaking a peek at the most talked about Grand Final Day corporate event on site at the MCG.

PETER ALEXANDER PYJAMA PARTY AT GOLD CLASS

May 24, 2011 / Comments Off

Village Cinemas Gold Class partnered with Peter Alexander Sleepwear founder and Gold Class Ambassador, Peter Alexander, to host a Pyjama party. Held on Monday 7th of February and run in conjunction with Event Cinemas, the party was held in 23 locations across Australia. 

The PR activity was led from the Jam Factory location in South Yarra where a cocktail reception was hosted by Peter Alexander and included an exclusive advance screening of ‘No Strings Attached’ starring Ashton Kutcher and Natalie Portman. Special guests included Peter Alexander, Mieke Buchan, Adam Richard and Kate Alexa.

CIRQUE DU SOLEIL BACK IN AUSTRALIA

April 24, 2011 / Comments Off

Australia and New Zealand welcomes back Cirque du Soleil, this time bringing one of the company’s earliest and most popular shows to arenas across 10 cities. 

The latest tour of Saltimbanco will open in Perth on 21st of April before moving through Australia’s major cities and ending in Auckland and Christchurch in September. 3 Degrees have been working with Cirque du Soleil to secure a range of sponsors and commercial partners for the tour after their Australian office was closed in early 2010. Australians have embraced every show since Cirque du Soleil first graced our shores over 10 years ago and this tour is expected to be no different.