We recently had the opportunity to work with Buro 24/7 Australia for their highly anticipated launch in the Australian market. To help make what was an unforgettable start for the news bureau, Peroni were pleased to assist in celebrations with sponsorship for the evening. Buro 24/7 is a digital culture, lifestyle and fashion news bureau, running in seven regions around the world and founded by social media influencer Miroslava Duma. The backdrop of the Sydney Opera House added to the evening’s grandeurs, hosting VIP guests including leading fashion & lifestyle influences luxury fashion house CEO’s and designers, models, bloggers, stylists and most importantly international special guest and founder of Buro 24/7, Miroslava Duma.
Just as the golden hues of autumn set in, Sotheby’s Australia auctioned a significant natural Australian Yellow Sapphire at its May Important Jewels auction achieving $122,000, including buyer’s premium. Weighing 35.73 carats the ‘Willows’ sapphire was discovered on the Willows field in Central Queensland in 1946 and has been described as ‘unrivalled’ and ‘magnificent’ by the American Gem Laboratory. Drawing attention from across the globe the sale marked the auction of the largest natural yellow sapphire ever offered at auction in Australia. As always it is the utmost pleasure to work with Sotheby’s Australia, undoubtedly Australia’s leading auction house.
To consign works of Arts & Design, Important Art and Important Jewels email Sotheby’s Australia for an appraisal.
It’s rare that Formula One drivers take time out of their busy schedule in the lead up to a major race. So when Nico Rosberg agreed to take part in a series of short films celebrating the cities in which milestone races are hosted, we couldn’t turn down the offer to be involved. Nico joined McLaren legend David Coulthard for a customised tour around Melbourne that was captured on film, edited and posted live across Mercedes-Benz, AMG, F1 and team sponsor Hugo Boss web platforms within a 24 hour time frame. The journey began at Hugo Boss’ Melbourne flagship store at Crown and finished at Melbourne City Helipad on the Yarra River. 3 Degrees managed all logistics and PR activities within this unique content activation.
This special Mercedes-Benz project is being replicated in Hong Kong, Shanghai, Singapore, Montreal, Monaco, Mexico-City and London.
We were recently approached by Leading Hotels of the World to create a digital travel guide as part of their “Leading Famils” initiative. The purpose was to provide select travel agents with a PDF document detailing the options available for famils at some of their finest hotels and resorts around the world.The document had to be optimised for mobile devices so users could easily browse content on their phone or tablet, yet reflect the exceptional experience they receive at these selected hotels. The end result utilised the brands strong style guide to create a mini luxury travel magazine with stunning imagery and editorial style layouts.
We loved working with Leading Hotels of the World to create a truly unique E-Brochure in which they were delighted to unveil to an exclusive group of clientele.
It was a pleasure working with Peroni Nastro Azzurro to help celebrate and leverage its association with the 2015 Portsea Polo. Across a three day activation, a montage of exclusive events were developed to act as a platform for media integration as well as hosting VIP customers and special guests of the Italian lifestyle brand.
To commence the highly anticipated weekend, Peroni and GQ Australia Editor-In-Chief Nick Smith, welcomed guests aboard the Peroni yacht to enjoy an evening of sunset drinks. The main objective of hosting this event was to introduce Peroni’s International guests to Australia. The actual outcome of the event proved to be much more valuable, with guests departing as friends looking forward to spending the weekend together celebrating Italian Style.
Following a day of world-class polo on the Saturday, Peroni concluded the weekend with an intimate poolside Sunday lunch at a stunning private Italian villa in Sorrento. Vogue Living Editor-In-Chief, Neale Whitaker welcomed guests to indulge in an afternoon of rustic Italian flavours, enlightened by conversations with Italian-Australian actors Vince Colosimo and Diana Glenn, Jean Paul Gaultier model Jarrod Scott, Italian Movie Star Flavio Parenti, Writer/Director/Actor and Tropfest Finalist Rebecca Amos, Australian’s most eligible bachelor Andrew Ryan and of course 3 Degrees’ founder (and 8th most stylish man in Australia) David Abela.
To see exclusive photos of The Vogue Living and Peroni Post-Polo Lunch, please pick up a copy of next months Vogue Living or click below for the online Vogue Living coverage.
Australian Distilled Spirits Awards
The Royal Agricultural Society of Victoria (RASV) is launching Australia’s first Awards dedicated to Australian made whiskies, gins, vodkas, rums and liqueurs.
The Distilled Spirits Awards which will be held on Thursday 5 March is a new stand-alone event which provides Australian producers of distilled spirits and liqueurs with the opportunity to benchmark, promote and celebrate the excellence of Australian distillation and spirits making to industry and consumers.
If you’d like to be involved please contact Penny Meakes on 03 8416 5999.
To celebrate Melbourne’s summer of tennis SEEK invited a group of key clients from across Australia and New Zealand for an all inclusive Australian Open finals weekend.
The 3 Degrees design team started the process by developing an event specific emblem using the SEEK logo as a platform and integrating the 2015 Australian Open message. This style guide was then applied to a number of electronic and print pieces including invitations, bespoke envelopes, personalised itineraries, menus, coasters, napkins, gift bags, gift ribbon and a range of merchandise items gifted to attendees.
3 Degrees delivered end to end management of the event including travel logistics, event administration and execution, and a comprehensive set of design services to create an event brand that was carried across multiple platforms.
We love working with the team at SEEK to deliver exceptional experiences for their loyal customers.
We were recently given the opportunity to create a new style guide for the Victoria and Tasmania branches of Master Painters Australia.
The main aim of the rebrand was to bring some much needed cohesion to the existing stationery, print collateral and members kits which overtime had become busy and disjointed with the logo being the only element tying each piece together.
Bright primary colours were retained from the unaltered logo to tie in the original brand while a modern slab serif font family brought a strong, casual yet professional look to the communications.
Overall the result is modern, vibrant strong and most importantly consistent across all communications.
3 Degrees was appointed by Italian beer brand, Peroni Nastro Azzurro, to leverage Peroni’s sponsorship of Mercedes-Benz Fashion Week Australia (MBFWA) and drive PR outcomes for the brand. Although multiple Peroni activations took place during the week, the PR strategy centred around the execution of an intimate dinner party.
Hosting an exclusive group of media, celebrities and fashion influencers, the dinner party celebrated Peroni’s association with MBFWA and welcomed Peroni’s global ambassador, Antonio Berardi, to Australia. Berardi, a Milan-based fashion designer whose brand is a regular feature on red carpets around the world, has enjoyed a long-term ambassadorship with Peroni, sharing the values of Italian style and craftsmanship. Naturally, the event took on the Italian style of both brands with Pendolino restaurant designing a tailored menu and contemporary Italian furnishings provided by Space Furniture. Guests of the event included magazine editors, fashion blogger Nicole Warne, model Shanina Shaik, the Stenmark twins and other friends of Peroni.
Through a number of feature articles secured and published prior to the Milan-based designer’s arrival, anticipation and excitement was built around his visit, with Antonio positioned as Peroni’s exclusive international guest. Peroni’s key message of ‘bringing style to the world of beer’ formed the crux of the editorial procurement strategy. 3 Degrees successfully pitched feature stories to a targeted group of desired media outlets and achieved coverage in Sunday Style (Sunday Herald Sun & Sunday Telegraph), Vogue Australia, RUSSH, The Australian, D’MARGE, Harper’s BAZAAR, ELLE and more.
The incredible talent from The Voice Australia will soon be available to perform at public events, corporate events and to represent your brand through tailored promotional activities. Choose your favourite from Team Kylie, Team Joel, Team Ricky or Team will.i.am and contact us to discuss your specific requirements.
We will tailor each appearance to suit your budget, theme and audience to enhance your special event or above the line activity through association with Australia’s most outstanding and talked about new performers.
3 Degrees Marketing and Michael Parisi Management in conjunction with Universal Music, hold the exclusive commercial rights and performance licensing for all The Voice contestants.